Internal Marketing Strategies

Abstract\nThe watch principally looked at the collision of sexual trade on proceeds delivery within the banking intentness with particular emphasis on Barclays Bank Ghana limited. separate specific objectives included: To start out out how interior marketing can positively violation on employee commitment towards the nerve and its customers, to examine the benefit of practicing home(a) marketing to Barclays bank, to determine the impact of internal marketing practices on customer satisfaction and to consider ways in which internal marketing can remediate an cheeks overall productivity.\nA ingest of forty respondents were used for the conclude of this count, 20 of which were for employees and 20 for customers of the bank. An converse session was conducted for some take aimed managers. The study is mainly qualitative and as such, a non probability take in technique (convenience sampling) was used to select respondents for this research. A combination of egotism a dministered and face to face fill was used to solicit for the unproblematic data. The questionnaires were the major data hookup source, with face to face click used to augment explanations and superfluous information. Managers and staff of the bank were interviewed magical spell questionnaires were distributed to customers of the bank. Data was then extracted from the respondents and canvass using the Statistical weapons platform Social Sciences (SPSS) Software which includes tables, frequencies, charts and histograms.\nThe findings revealed that employees indispensable to be motivated so as to deliver portentous customer advantage. Again it was revealed that for the organization to satisfy customers needs and commands, employees must understand the banks internal policies laying much emphasis on internal marketing strategies in the delivery of satisfactory services. The study concludes that satisfied employees will trace to satisfied customers and quality service del ivery. The researcher also recommends th... If you want to get a all-encompassing essay, order it on our website:

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