Positioning

superfluous K Breakfast Cereal This paper leave critically review the situation and positioning of Special K breakfast cereal grasss at heart the UK. In battle array to essay this analysis a variety of observances deport been carried out within supermarkets, these observations are accompanied by a number of assumptions which were positive following the in front observations to determine target markets and market approach. The marketing concepts discussed have been sourced from Kotler et al (2009). Discussion will bone marrow on the marketing desegregate 4Ps of product, price, place and promotion. backcloth Special K is thought to have launched in the UK in the late 1950s or premature 1960s, the cereal is make by Kelloggs, a leading multinational corporation. Special K is useable in ten distinct flavours with additional products available through cereal bar offerings. The localize of Special K is based around weight spill / control and a healthy lifestyle. Cu rrent Position Initial observation of Special K focuses on the packaging currently apply. This is composition maturate based and of similar quality to many other(a) cereal products yet some differentiation is evident when look at the approach pattern of package.

The design is coloured quite differently to other cereals which primarily focus on bright colours with make-up reverberative of cartoon styling. The design of Special K is mainly microchip white background with a flowing sapidity to earn which is coloured red. Beginning with this observation demonstrates how Special K postions itself differently to many other cereals, these other cereals are looking to tighten a young er demographic whereas Special K is aiming a! t an older audience by comparison. Special K is not the only cereal attempting to secure the same billet move on competition arises from Alpin, Jordans and supermarket own brand alternatives. Jordans packaging as tumefy uses white within the design however this is not as prominent as Special K, further colouring is use to identify the...If you want to get a full essay, order it on our website: OrderEssay.net

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