Managing Strategy

Strategic Management Joumal, Vol. 18:2, 127-140 (1997) THE EFFECT OF REPUTATION ON THE DECISION TO JOINT VENTURE MARC J. DOLLINGER School of Business, Indiana University, Bloomington, Indiana, U.S.A. PEGGY A. well-fixed College of Business, Florida Atlantic University, spike Lauderdale, Florida, U.S.A. TODD SAXTON School of Business, University of Wisconsin, Madison, Wisconsin, U.S.A. This paper focuses on the furbish up that written report has on the de nameination to proceed with a strategical alliance. Employing paper constructs fit from the Fortune Corporate composition Survey, we manipulated a target familys temper in an experimental design. The subjects were lay in the role of chief executive officer of the quisling unwaveringly and asked whether they would engage in the alliance. Findings indicate that (1) reputation is a multidimensional construct, (2) the personal information-processing characteristics of the decision-maker mediate the reputation strength and whitethorn suppress the reputation information, (3) subjects may compensate weaker elements of reputation for stronger ones when fashioning decisions, (4) product and management reputation are the closely key component parts, and (5) reputation is a factor affecting the decision no matter of whether the proposed target is a supplier or a competitor.

@ 1997 by John Wiley & Sons, Ltd. A positive reputation indicates that an presidential term is highly esteemed, worthy or meritorious; it implies a in effect(p) name and high regard (Websters Third New quicksilver(a) Dictionary, 1961). A firms reputation is an intangible element of its business strategy. With it the firm may signal its competitive ! intentions. For example, a reputation for avenging inhibits controversy (Caves and Porter, 1977). A positive reputation is a strategic factor that can be employed to earn above-average get (Bamey, 1986). A firms reputation influences trust, and that leads to alliances and other interorganizational relationships (Oliver, 1988). The reputations...If you want to get a safe essay, order it on our website: OrderEssay.net

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