Mountain Dew

mount Dew: Selecting New Creative Abhigyan Mundhra PGP-11-091 Abhishek Kar PGP-11-094 ------------------------------------------------- Ankit Gupta PGP-11-104 Objective Expand orison of Mountain Dew to new users while reinforcing it among flow rate users Communication strategy exemplify that drinking Mountain Dew is an exhilarating experience. Target theme * 18 class old male teens * 20-39 year olds current users * popular appeal Creative| Theme| Selection| apprehension| projection of Love| Humorous| No| Connection with nestling actors line may not univers onlyy work for 18 year olds as well as 20-39 year oldsBaseball is not an somebody sport and thusly king retreat from the pilot prompting| Cheetah| Energy| Yes| Displays energy and youthfulness in a innovative style which may appeal to the teens| Dew or frighten away| Adventure| Yes| Combination of take a chance and glamour with focus on youth nicety may leave high have-to d oe with| Mock opera| Fun| No| Can adjoin negative imagery for existing customers. Opera medicinal drug might not be popular with the entire target separate and hence may not have universal appeal.| conversation chew| Creative| No| Customers might not feel assign with the campaign because of the extravagant context.

Also more relation with commit of medicine and move might lose out the original prompting of outside adventure sport drink.Energy levels in dance and music cannot match the brand image which is largely positioned near adventure and sports | Cheetah and Dew or Die Creative * notwithstanding two creatives that take up the positioning statement in the ent irety. It speaks of excitement, adventure an! d fun. * These creatives do not alienate the current backing instead strengthens the earlier proposition. * These creatives have much broader appeal to all the ethnic groups. * Exaggeration and uttermost(prenominal) energy in these creatives can driving force the sales and reward the brand equity.If you want to get a full essay, dedicate it on our website: OrderEssay.net

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