Marketing Plan: Phase II

Drive Alert -- Marketing Plan soma II Introduction Drive Alert is a impudent let up that provide assist drivers of all ages with scant(p) eyesight to navigate automobiles with compound safety features. The produce is basal for its time and leave asshole inquire proper trade plans to manipulate success. To recap Phase I of Learning Team As, (LTA), market plan pick up: introduction of bare-assed product, explanation and features of product, and the merchandising approach. Phase II of eMagins approach for Drive Alerts market plan impart include identifying the tar calculate audience, explaining how this niche of the market will be reached, describe the purchasing consumer on with researching the behavioral characteristics of the potential market. EMagin, (the governing body that specializes in advance technology in optic wear), will take to examine the research and development of the new product to ensure profitability. Drive Alert is a relatively new produ ct to the market and eMagin, (2007), must analyze another(prenominal) competitors in position to create a good market strategy to apportion the product and provide direction in the merchandising plan. constitute Targeting a segment of the market can be a powerful strategy. The targeting strategy will be the concentration of marketing effort to dominate a market niche.

Targeting is the process of dividing a market into a specific and diverse group of buyers that take in different products or marketing mixes, (Advanced Analytics, 2007). Drive Alert is targeting seniors along with other drivers who have vision problems. The new product must be analyzed to assure product implementati on success. mensuration marketing research ! involves demographics, psychographic, and behavioral research, but LTA will be red with a high-tech product that will involve a different approach. Competition and technology are discover focal points, and standard quantifying research will be tough as this product is newly developed. Mature citizens with vision problems... If you want to get a full essay, order it on our website: OrderEssay.net

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