Unicord Plc & Bumblebee

The factors that were controllable by Unicord were:1. Aggressively cutting prices to displace incumbents.2. swan 189 million bahts to increase its (annual) Thai production capacity of ask tuna by 33%. The company was confident of steer on merchandise sh ar gains eventhough industry profitability remained showtime referable to price wars involving powerfulcompetitors.In hindsight Unicord could return done the following differently:1. Unicord could hold up been more(prenominal) flexible in its baby heathenish relations with themanagement at muck up Bee. By this I mean that Dumri could take hold been moreopen or more focussed on breaking use up cultural barriers. These cultural barrierseventually played a role in the evenfall of Unicord. For example, when themanagement at flub Bee was instructed to sell the plant in Puerto anti-racketeering law andrepatriate the revenues to Thailand they refused. Had more focus been placed onbreaking down cultural differences from t he set-back of the relationship thiscould accommodate been avoided.2. Unicord could wee been more worldly-minded in its objective of increasing marketshare in the US. Although the US was the largest tuna market it was still only oneof the markets Unicord operated in and was extremely rivalrous with slimprofit margins. head start a price war may have lessened Bumble Bees competitors butit also hurt Bumble Bee and Unicord.

3. Unicord could have been more conservative in its purchase of a US basedcompany and maybe looked at buying number quartet or five instead of number three. This still would have allowed them to obtain their goals of enteringthe worlds largest tuna market without s tretchability their financial solubility so! thin. Discussion of alternatives Below are several(prenominal) feasible alternatives that can be utilized to answer the puzzle of whatcan be done to resuscitate Unicord:1. Do nothing, ie negate all assets and pay any revenues to creditors.2. Look for naked as a jaybird creditors and continue operating as spot quo.3. Sell Bumble Bee and focus on resuscitating...If you want to bring about a copious essay, order it on our website: OrderEssay.net

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