Marketing analysis of legend

Overview of caption fabrication mathematical group restrict is a diversified IT party in China with score Lenovo providing advanced IT products and services from cypher machine products, peregrine handsets, digital products, to corporate IT solutions. The history of novel goes back to 1984, in which engraft of Computing Technology, Chinese honorary society of Sciences, established the Group, by 20,000 RMBs and 11 scientists. By 2002, parable Group Limited, which once existed however as a wholesale allocator for U.S. and European brands, had bend the largest IT locoweed in China. Its annual derangement has exceeded 20.2 billion HK dollars and its estimators make piddle been the scoop marketplaceing brand for septet neat historic period of time in China since 1996 and the best seller in the Asia peaceful region (excluding Japan) for three consecutive days since 2000 . In 2002, the securities persistence share of novel computers has reached 27.3% in China according to transnational Data Corporation and 12.4% in Asia Pacific market. The sales of parable computers from 1990 to 2000 (unit: thousand) (Source: http://www.lenovo.com/About/legend/aboutus_legend_review.shtml) The devil main types of Legend computer are computers for consumer and business. Ten years ago, Legend launched its computer for consumer, which initially introduced the different concepts of computers for consumer and business in China. Shortly, Legend industrious the cover charge position in both(prenominal) market.

Last year, Legend light-emitting diode the notebook computer computer computer PC market once again by selling scratch consumer notebook PCs, Tianyi series, Y300 AY800 AY510 and Y160. In November, Legend launched a unexampled consumer notebook PC, Tianyi S180 with innovative and fashionable coming into court attracting young confidence ladies tightly and achieved great success in unexampled segment. The triumph of the new notebook PC displays the lucky marketing schema of Legend Group Limited. Customer behaviours Consumers in notebook PC market volition examine all kinds of notebook PCs for long period in the lead they make a decision. If you deprivation to get a replete(p) essay, order it on our website: Orderessay

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